Digital Insight Analyst

Digital Insight Analyst – Contract

Marketing Agency

London – Hybrid

£350-£400 per day – Inside IR35

Great contract opportunity with a Marketing Agency who are looking for a Digital Insight Analyst to support one of their key clients on a high-impact project focused on marketing channel performance and statistical analysis.

This is a role for someone who loves getting into the data – and knows how to turn complex

insights into clear, actionable recommendations for marketing teams.

Role & Responsibilities

• Statistical analysis of marketing performance across paid, organic, CRM, online and offline channels
• Building and running A/B tests (on features, audiences, or channels) and translating the results into business recommendations
• Running regression analysis, forecasting, and presenting insights to non-technical stakeholders
• Post-campaign analysis and reporting – helping clients understand what worked and what didn’t
• Working closely with GA4 data, Excel data extracts, and slicing/dicing data using Python

Skills & Experience

• Strong experience with Google Analytics 4 (GA4)
• Proficient in Python – particularly for data wrangling, statistical testing (T-tests, etc.), and data analysis
• Comfortable working with Excel as a data source (data manipulation and cleaning)
• Experience with BI tools – Power BI preferred, but Tableau or Looker are also fine
• Solid grasp of marketing concepts – understanding how paid, organic, CRM channels work and how to optimise them
• Proven ability to present data-driven stories to non-technical audiences

Benefits

£350-£400 per day, inside IR35, London, 2-3 days in the office

Digital / Insight / Analyst / Statistics / AB Tests / GA4 / Python / Marketing Analytics

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