Instagrid is seeking a VP of Marketing to develop and execute the company’s marketing strategy. As the first mover in the emerging market of clean professional power stations, we have introduced a groundbreaking product to early customers and aim to expand globally. This role requires a strategic thinker and a hands-on leader with a proven track record of execution. Driven by productivity, safety, and sustainability benefits for our B2B customers (e.g., construction, film & media), you will enhance brand strength and activate marketing efforts to convert early majority customers and support exponential growth.
As the leader of Instagrid’s marketing team and a key member of the Senior Management Team, you will be responsible for devising and executing a full-funnel marketing strategy that fuels growth, builds our brand, and drives our business worldwide.
Your Impact
- Define and execute marketing strategies and budgets to drive global B2B growth and brand awareness.
- Manage budgets and marketing activities, ensuring efficient resource allocation to maximize ROI.
- Collaborate cross-functionally to drive adoption and success of marketing plans across the company.
- Lead and develop a team of 20+ members, supported by agencies and external providers.
- Optimize and scale marketing efforts, experimenting with new channels, tactics, and strategies.
- Bring 15+ years of marketing experience in B2B companies, including scale-up environments with exponential growth.
- Demonstrate a proven track record in developing and executing marketing strategies in key markets such as the US, DACH, France, UK, and Benelux.
- Experience in building and leading a multi-disciplinary, global team.
- Strong analytical skills, utilizing data to inform decisions.
- Proficiency in rapid hypothesis development, testing, and optimization.
- Adaptability to a fast-growing, flat-hierarchy environment.
- Opportunity to join a cutting-edge company at the forefront of its industry.
- Provided equipment includes a laptop and a mobile phone (iPhone or Samsung).
This is Instagrid
We create the world’s most advanced portable power supplies, enabling freedom for our customers’ work. Our mission is to blend advanced technology with environmental responsibility to make a lasting impact. Operating from across Europe and the US, we offer onsite, hybrid, or fully remote work options. Our goal is to transition from combustion generators to cleaner alternatives for rapid, measurable, and tangible results. Our achievements are just the beginning.
At Instagrid, we are committed to equal employment opportunities, believing in the strength of diverse teams. We actively seek the best talent regardless of gender, ethnicity, age, religion, sexual orientation, or origin. We value respect and diverse opinions to achieve our shared goals.
We look forward to your application!
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