Casino CRM Executive

BettingJobs is working with a leading iGaming company who are seeking to hire a knowledgeable CRM Executive to join their team in London.

Responsibilities:

• Develop and execute strategies for conversion, retention, and reactivation, supported by CRM campaigns.
• Plan for the long term by analysing customer segments, life cycles, and user experiences to optimise retention and ROI.
• Enhance customer experience by running targeted CRM campaigns, monitoring ROI, prioritising resources, reducing costs, and driving continuous improvement in collaboration with teams across development, design, support, and BI.
• Use data to track KPIs, improve customer segmentation, and guide market research to align with sports betting trends.
• Ensure CRM systems meet objectives, implement new tools for campaign optimisation, and manage ad hoc tasks.
• Test and monitor user experiences to identify and address errors, adapting campaigns to local needs. Provide competitive analysis and share insights across teams.

Requirements:

• Greek speaking or fluent in Greek and knowledgeable of the Greek market trends
• Proven CRM experience in a similar role, ideally in both sports betting and gaming environment
• Experience using Optimove or similar platform
• Experience in running multichannel campaigns
• Highly customer-centric with a good understanding of CRM strategies and practices
• Knowledge and interest of online gaming products
• Applied understanding of lifecycle development and optimisation
• Data focused and ROI driven
• Ability to build strong working relationships
• A marketing/business degree level qualification or equivalent would be desirable

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