Regional Sales Director – Tech sales

Company: FRAZER
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Are you an experienced Regional Sales Director with demonstratable success gained in Building Materials to support Utility and Civils customers?Do you have experience of remote management of field based Key Account Managers?

Frazer, a leading building materials distributor in Northern Europe focused within the Utility and Civil materials, is on the hunt for a Regional Sales Director. Managing a team of up to 10 Key Account Managers.

To maximise the region’s profitable sales growth by targeting product and solution sales to key customer segments and sectors increasing the number of new and live trading accounts, driving full basket opportunities through framework sub-contractors and through the effective management of the external sales team to develop a portfolio of customers. Execute against the National Sales Strategy. Defining and executing any additional local and/or regional sales strategies. Define and implement a regional sales plan to grow live trading accounts, sales and margin and to optimise market opportunities.Lead, motivate and coach the external sales team ensuring high levels of collaboration, engagement, motivation and achievement; providing feedback on performance, techniques and approaches in order to build and develop customer portfolio to maximise sales and gross margin.Identify trends and opportunities across the market sectors and takes a leading role in feeding into the sales strategy of the business and articulates what is required by all functions to maximise specialist opportunities at local/regional/national level. Keep self and team up to date with changes in legislation, market developments, products and company news.Translate commercial opportunity into ranging recommendations that drive profitable sales and EBITDA growth working in close collaboration with Regional Directors and Brand Inventory Manager to build a compelling and consistent proposition for target customer types.Understand local market and competitive dynamics, pricing/category as well as mix/delivery mode aspects. Ensure through the use of pricing tools, that we deliver sustainable and growing EBITDA through our commercial decisions at branch/regional and national level.Work closely with relevant STARK UK central functions to define and execute priority activities across Commercial (Category) and Marketing, ensuring the execution and optimisation of marketing initiatives, local promotions and customer events.Work proactively with senior stakeholders on debtor management across the region to optimise opportunity and mitigate risk for the business.Maintain excellent customer & supplier relations, acts as escalation point to address concerns, effectively resolve issues, and ensure a positive customer experience to build loyalty and drive sales.Demonstrate personal responsibility for own and team safety and well-being, promoting excellent standards as well as safe and sustainable working practices · Ensure colleagues are aware and alert to the growing emphasis that customers are placing on supplier and product sustainability performance. Drive regional performance, activities and behaviours that improve sustainability credentials/results and further the sustainability agenda.Competitive Basic Salary~ Performance Related Bonus~ Car Allowance~ Retirement Savings Plan (Pension) – with Legal & General~ Life Assurance – From your first day of employment with us you are automatically covered for a lump-sum death in service benefit of 2 x your basic salary. However, if you join the STARK Building Materials Retirement Savings Plan (including if you are automatically enrolled) and contribute a minimum of 4% of your Pensionable Earnings, your lump sum death in service benefit will be increased to 4 x your Pensionable Earnings.~ WorkPerks – A platform home to hundreds of all your favourite high street and online discounts via the provider Reward Gateway~ Aviva Digicare+ Workplace App (Access to a digital GP, second medical opinions, Mental Health consultation, bereavement service, nutritional consultation)~ Voluntary company benefits such as Car Salary Sacrifice scheme with VWFS, Cycle2Work, Benenden Healthcare, Critical Illness Cover~ Employee Discount~ Refer a Friend scheme~ New Reward and Recognition programme – launching soon!~34 days holiday

Demonstrable success in leading remote sales teams within specialist distribution, merchanting or related sectors with a track record of delivering sales, mix and margin results and exceeding KPIsAbility to collaborate effectively around both national and local strategy requirements to deliver profitable sales growthExperience of giving clear direction as well as coaching, developing and managing remote teams to deliver results, managing performance where required.Strong commercial acumen, analytical skills and thorough understanding of the sector and how to meet needs of core customer baseExperience and ability to develop, implement and monitor progress against regional sales plansAbility to engage and promote the use of CRM and digital tools to create and secure sales pipeline and customer opportunities and also gather market intel to inform decisions.Bachelor degree in business or related discipline.

At Frazer , we’re proud to be part of STARK Building Materials UK and dedicated to providing top-quality products and exceptional service to our customers. If you’re ready to take your career to the next level and join a team that is dedicated to providing great service, we want to hear from you….

Posted: April 25th, 2025