Head of Sales

Join to apply for the Head of Sales role at Virtual Bridges

Head of Sales – Automotive Retail

Location: Varied between – Hinckley, Stoke, Wolverhampton and Worksop

Salary: Circa £75k

Company Car & Fuel Card | Pension Scheme | Career Advancement Opportunities

We’re on the lookout for an experienced, results-driven Head of Sales to lead our high-performing sales team within a fast-paced, high-volume car supermarket environment.

Responsibilities

• Lead and inspire a large, multi-site sales team to consistently exceed volume and profit targets.
• Design and deliver a clear, results-focused sales strategy aligned with company objectives.
• Monitor sales performance using key KPIs and real-time data to drive continuous improvement.
• Champion an exceptional customer experience from enquiry to aftersales, building loyalty and referrals.
• Maximise opportunities in vehicle finance and value-added product (VAP) sales.
• Manage stock presentation standards and aged inventory to ensure optimal turnover.
• Drive digital transformation using CRM systems and sales technology to streamline operations.

Skills

• At least 5 years’ experience in a senior automotive sales leadership role.
• A strong background in a high-volume retail or car supermarket environment.
• A proven ability to lead teams to exceed sales targets and deliver strong financial results.
• Excellent people management, coaching, and development skills.
• Commercially astute, data-led, and confident in using insights to make strategic decisions.
• Deep understanding of the used car market and evolving consumer buying behaviours.
• Proficient with CRM platforms and lead management tools.

Key Focus Areas

• Sales volume and profitability across all locations
• Stock management and aged stock control
• Finance and VAP penetration
• Lead generation and appointment conversion
• Team development and productivity
• Customer satisfaction, reviews, and repeat business

Benefits

• Performance-based bonus with no cap on your earning potential
• Company car and fuel card provided
• Company-backed pension scheme
• Join a business that is growing fast, investing in people, and committed to promoting from within
• A collaborative and energetic work culture where your voice matters

Brook Street NMR is acting as an Employment Agency in relation to this vacancy.

Seniority level

Director

Employment type

Full-time

Job function

Marketing Services

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