Senior Marketing Manager – Events

Award winning events business seeks highly talented Senior Event Marketing Manager to join their rapidly growing events team.

This role will work across a portfolio of flagship, market leading b2b conferences ranging in size from 300 to 40000 people and typically takes the form of a b2b conference. The role will also involve team management of a number of marketing executives.

The successful Senior Events Marketing Manager will help to plan, organise and execute innovative marketing campaigns primarily across a portfolio of award winning conferences.

Supported by the Head of Marketing, the successful candidate will be responsible for the planning and implementation of exceptional global marketing campaigns, delivered on time and within budget. Additionally, you will manage your team ensuring they are delivering successful campaigns.

The ideal candidate will have brilliant attention to detail, be highly creative and an excellent team player with the ability to manage multiple projects to a high standard.

Key Responsibilities: Senior Events Marketing Manager

1. Planning and delivering cross-channel digital marketing campaigns with support from the Head of Marketing in line with the event or project objectives.
2. Assisting with the design, production and distribution of all promotional materials relating to the portfolio.
3. Writing and proofing copy for a range of marketing platforms & materials including websites, social media, emails and brochures.
4. Maintaining and updating conference websites.
5. Management of a team.
6. Using digital channels and technologies to enhance the online presence of the business.
7. Managing and segmenting data, identifying gaps, developing new data sources and implementing a data build plan.
8. Continuous analysis and evaluation of marketing campaigns to improve performance.

Key Knowledge & Skills Required:

1. 5 years + in b2b conferences.
2. Some team leadership experience/management.
3. Solid understanding of the events and digital media landscape.
4. An interest in telecommunications would be great.
5. Proven ability to learn new tools and software quickly and independently.
6. Strong experience in areas including insight development and audience segmentation.
7. Literate and numerate with exemplary verbal and written English.
8. Proficient in Microsoft Office programmes.
9. Experience using a CRM system such as Pardot or Salesforce.
10. Experience using a website CMS.
11. Excellent knowledge of best practice across email, social media, paid media, landing pages & websites.
12. In depth knowledge of marketing performance metrics.
13. Excellent ability to strategically interpret data trends and gaps, providing analysis & recommendations.

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