Marketing Automation Specialist

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Marketing Automation Specialist, Greater London

Client:

Salt

Location:

Greater London, United Kingdom

Job Category:

Other

EU work permit required:

Yes

Job Reference:

3a5ae83dbd02

Job Views:

83

Posted:

22.02.2025

Job Description:

Marketing Automation Specialist

London/ Hybrid

Global Entertainment business

A leading entertainment business is looking for a Marketing Automation Specialist with Salesforce Marketing Cloud experience to join their growing Marketing function in London.

The business operates in global markets, and you will work with local teams to support Marketing Automation efforts. They operate both B2C and B2B, so candidates from both backgrounds are welcome.

Key Responsibilities:

1. Develop and execute marketing automation strategies using Salesforce Marketing Cloud.
2. Design, build, and deploy email campaigns, including customer journeys, triggered emails, and A/B testing.
3. Manage and segment customer data to create targeted and personalized marketing campaigns.
4. Collaborate with cross-functional teams to integrate Salesforce Marketing Cloud with other platforms and ensure seamless data flow.
5. Analyze campaign performance and provide actionable insights to improve effectiveness and ROI.

Experience:

1. Bachelor’s degree in Marketing, Business, or a related field
2. Experience as a Marketing Automation Specialist with hands-on expertise in Salesforce Marketing Cloud
3. Strong understanding of email marketing best practices, customer segmentation, and data management.
4. Proficiency in creating and managing customer journeys, automations, and workflows within Salesforce Marketing Cloud
5. Analytical mindset with the ability to interpret data and provide actionable recommendations

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