Senior Propositions Manager – Enterprise Subscriptions (B2B) Lead
London – Commercial
Who we are
We are an organisation that exists to drive progress. That’s the “red thread” that connects everyone at The Economist Group (TEG). Our businesses share a devotion to innovation, independence and rigour in their fields of expertise. We empower people to understand and tackle the critical challenges and changes facing the world. Our analytical rigour, global expertise and evidence-based insights enable individuals and organisations to make sense of these shifts and chart a course through them.
We deliver analysis and insights in many formats to subscribers and clients in 170 countries through our four businesses, The Economist, Economist Impact, Economist Intelligence and Economist Education, which uphold our global reputation for excellence and integrity.
Our Enterprise-tier digital subscription business is key to growth, and we are seeking an experienced Senior Propositions Manager to expand this area.
Key Responsibilities:
- Market Insights:Conduct research to understand client needs, market trends, and audience segmentsAnalyze competitors and identify opportunities for growth and differentiationAssess market gaps and emerging needs to propose new offerings
- Proposition Development:Design and refine subscription propositions for key sectors like government, corporate, and education including clear and differentiated value propositionsIdentify and develop potential product and feature enhancements and growth opportunitiesWork closely with colleagues in finance and the business to create business cases for new propositions and prioritise deliverySupport the development of complementary strategies for content Syndication and Licensing partnerships
- Pricing Strategy:Develop package pricing and models to support sales and ensure competitive positioningCoordinate internal teams to launch new packages or featuresDevelop and execute detailed go-to-market plans with timelines and key milestonesCollaborate with sales and marketing to ensure effective launches and gather feedback for improvements
- Stakeholder Collaboration:Align with internal teams (e.g., sales, editorial, product, data) on client requirements and featuresWork with marketing to create campaigns driving awareness and demand
- Performance Tracking:Define key success metrics and monitor proposition performance, using data to drive improvementsReport on metrics, including revenue growth and customer acquisition
Desired Skills & Attributes
- Experience:Proven success in senior B2B propositions, product marketing, or subscription management rolesBackground in media, technology, or SaaS with subscription-based model experienceExperience in a strategy role is advantageous for market and opportunity analysis
- Skills:Effective in matrix organizations, relationship-building, virtual team leadership, and influencingHighly effective at quantitative and qualitative market intelligence gatheringStrong communication and presentation skillsAnalytical mindset to translate data into actionable strategies
- Attributes:Customer-focused with a proactive problem-solving approachCreative thinker with a solution-oriented mindset
What we offer
BenefitsWe offer excellent benefits including an incentive programme, generous annual and parental leave policies, volunteering days and well-being support throughout the year, as well as free access to all Economist content. Country specific benefits are also offered.
Our ValuesOur values are a collective set of beliefs and behaviours that strengthen The Economist Group’s purpose and demonstrate where we want to be as an organisation. They reflect on our mission to pursue progress for individuals, organisations and the world.
IndependenceWe are not bound to any party or interest and encourage exploration and free-thinking. We champion freedom, both within our organisation and around the world.
IntegrityWe are bold in our efforts to uncover the truth and stand up for what we believe in. We inspire trust through our rigour, fact-checking and transparency.
ExcellenceWe aspire to the highest standards in all we do. We are ambitious and inquisitive in our pursuit of continuous progress and innovation.
InclusivityWe value diversity in thought and background and encourage healthy debate with a breadth of perspectives. We treat our colleagues and customers fairly and respectfully.
OpennessWe foster a collaborative and empathetic culture conducive to the interests, wit and initiative of our colleagues. New ideas are our lifeblood.
The Economist Group values diversity. We are committed to equal opportunities and creating an inclusive environment for all our colleagues and potential colleagues regardless of ethnic origin, national origin, gender, gender identity, race, colour, religious beliefs, disability, sexual orientation, age, marital status or any other status.
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