Strategic Marketing, Sales Outreach & Thought Leadership Manager
Formula2GX Digital is a strategic advisory and innovation firm that helps businesses navigate the complexities of digital transformation. We specialize in bridging the gap between technology, strategy, and execution, empowering organizations to harness AI, data science, and digital platforms for tangible business impact. Our expertise spans financial services, healthcare, consumer goods, manufacturing, and luxury brands.
Overview of Job Role:
We are looking for a dynamic professional who can seamlessly blend sales, marketing, operations, and thought leadership to drive engagement, build relationships, and create opportunities. This role is ideal for someone who understands how to position a business effectively through contextual messaging, digital engagement, and strategic outreach.
Key Responsibilities:
- Targeted Outreach & Business Development
- Strategic Networking: Use LinkedIn to connect with key decision-makers and influencers.
- Lead Generation & Nurturing: Utilize sales tools like Apollo, HubSpot CRM, and LinkedIn Sales Navigator.
- Contextual Selling: Develop outreach strategies that balance insight-driven conversations with business opportunities.
- Pipeline Management: Ensure follow-ups are timely and strategic.
- Content & Thought Leadership Marketing
- Article & Blog Writing: Develop insightful thought leadership content.
- Social Media Engagement: Leverage LinkedIn and Instagram to amplify our voice.
- Brand Positioning: Ensure our messaging aligns with market needs.
- Campaign Development: Work closely with internal teams to design and execute digital marketing campaigns.
- Event & Community Engagement
- Innovation Workshops & Leadership Training: Plan and execute workshops and meetups.
- Follow-up & Relationship Management: Ensure post-event communications translate into meaningful business connections.
- Technology & Innovation Tracking
- Emerging Tech Insights: Keep up with trends in AI and digital transformation.
Ideal Candidate Profile:
- Hybrid Skillset: Strong balance of sales, marketing, thought leadership, and operational execution.
- Digital & Social Savvy: Understanding of LinkedIn outreach and content marketing.
- Proactive & Strategic: Self-driven, able to identify opportunities.
This role is for someone who enjoys combining strategic sales, digital marketing, thought leadership, and event-driven engagement.
Seniority level
Entry level
Employment type
Full-time
Job function
Marketing and Sales
Industries
Business Consulting and Services
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