Product Marketing Manager
Location: London / Dubai
Department: Marketing & Product Strategy
About Insignia Group
Insignia Group of Companies is a global collective delivering elite financial, lifestyle, and bespoke concierge services to the world’s most discerning clientele. From ultra-premium payment solutions to tailored experiences, we are the partner of choice for high-net-worth and ultra-high-net-worth individuals seeking excellence and exclusivity.
As we continue to expand our product suite and global reach, we are looking for a Product Marketing Manager to join our dynamic Marketing team — someone who lives and breathes innovation, knows how to position high-end products, and can translate complex value propositions into powerful, market-ready messaging.
Your Mission
As our Product Marketing Manager, you’ll be the strategic bridge between Product, Marketing, Sales, and Client Services. You’ll take the lead on go-to-market strategies, messaging, and positioning for our suite of premium and ultra-premium products — ensuring our offerings not only stand out, but truly resonate with our unique audience.
Key Responsibilities
- Own and execute go-to-market strategies for new product launches and enhancements across all business lines
- Develop product positioning, messaging, and narratives that speak to our affluent and discerning client base
- Create compelling sales enablement materials, including brochures, pitch decks, one-pagers, and case studies
- Conduct competitive analysis, market research, and customer insights to inform marketing strategy
- Collaborate with Product, Sales, Digital, and Creative teams to ensure messaging consistency and brand alignment
- Lead cross-functional product marketing initiatives across different regions and business units
- Track and measure product marketing effectiveness; iterate based on data and performance
- Act as the voice of the customer internally to ensure product-market fit and client-centric storytelling
About You
- Experienced in product marketing, ideally within financial services, fintech, luxury, or premium B2B/B2C sectors
- Strong strategic thinker with the ability to execute hands-on in a fast-paced environment
- Skilled in storytelling, positioning, and translating technical features into client-focused value
- Experience working with high-end or UHNW-targeted products a strong advantage
- Exceptional communication, writing, and cross-functional collaboration skills
- Highly organized, with a strong sense of ownership and attention to detail
- Comfortable working across multiple stakeholders, regions, and time zones
Why Join Insignia?
- Be part of a high-growth, elite brand redefining luxury experiences
- Collaborate with a global team of passionate, forward-thinking professionals
- Competitive compensation and performance-based incentives
- Opportunity to shape how our products are seen and experienced around the world
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